Saturday, May 4, 2013

Words From the Wise


There is a business venture out there with my name on it. I can’t wait to purse it. I want to own a creative company. Our main creativity will flow in my very own venue. It is more of a concert hall as well as establishment for celebrations. I can’t wait till years from now when I can say Janet Jackson had an unforgettable soul session at my establishment. My dreams will come true but first I have to make sure all my ducks are in a row! So of course I went on a search for advice. I am a believer that good advice from the old and wise can get you half way there. I have lots of ideas and I want those ideas to be all mine. I have a vision and I don’t want some one to catch a glimpse of it and run with it. So what can I trademark, patent, and copyright. These three things can be confusing. So I listened to a podcast from the University of Virginia School of Business. It broke down the differences between those elements. I now know I will a few patents and trademarks and starting out I wont have many copyright materials at the start. I will say maybe one-day ill get to write a song or two so I can copy write those.

Speaking of songwriter, I took the time to hear a few wise words on another podcast. It was great to hear the prospective of an actual songwriter. She stated the number one tip was get legal representation. In her experience the most frustrating thing does not know what rights you have as an artist. Along with having that representation she feels you must build relationships and have documentation of any agreements. These documents are the ones that stand in court. Those were great points that often go unnoticed. It would suck if you went to court for trademark infringement and have not have documentation to prove it.

Once I get business up and running I will have to figure out how I am going to raise awareness of my company and brand. The podcast onepublicity and endorsements gave great advice. It points out that sometimes the smallest window can be your biggest window of opportunity. Take all those chances to get your name and your brand out there so the big game changers know you’re on the radar. It made me realize that small things like sponsoring the local bake sale of having my logo on event fliers will go along way. These are examples of publicity on a small scale. People don’t realize that you have to start small to get bigger. I will admit that is a huge issue for me. I want things to happen when I want them to happen and how I want them to happen. Taking the time to seek legal advice from those in the industry is something I will do throughout my journey because it has truly helped me put things in prospective.  

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