Monday, December 10, 2012

AMA Mission Accomplished


I was apart of the American Marketing Association starting in high school through college. The association has always done great things in my time of being apart. It truly believes in building the generation before them into the best that they can be. I was apart of many programs and it was experiences I can forever take with me. When it comes to marketing jobs there is a very tough stigma. The industry is competitive first and foremost. When companies go through cut backs and economic down falls, one of the first places they cut back is the marketing department.  So as a mission the Marketing Association has banned together and created a solid mission. The decided their mission is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.  Their website does just that. Being a member of the association keeps you connected through daily emails and events worth your wild.

The most intriguing part to the industry to me would be the job-seeking segment of them. As a college graduate I was completely nervous to go out there and reach for a marketing position. Its intimidating to walk into and office with a degree and nerves and say hire me! So if you go to their website you will find a career management tab. How awesome is it for a group of professionals and teacher to give back to the community and post jobs advice and trends. These people know the industry. They live in it everyday. So I took the time and searched the possibilities and I noticed they were real opportunities.  Lets be honest how many monster.com sites and job finding sites have you took part in and found some of the most bogus postings.  It even got to the point that I almost was scared to give my information. I still can’t get some of them to stop emailing.

This is awesome to the industry in that it promotes growth. To step back and pull those who love the industry and give them honest guides to seek employment. Like I said before there is often great concern about the security of the marketing world. So to stumble upon this in my research gave me a warm feeling.

If you are out there looking for a job in marketing and don’t know how to go about it take a second and join those of like minds and search a site that has your best interest at heart. 


Friday, December 7, 2012

Steve Jobs Inspiration


I took the time to watch the speech Steve Jobs gave to the Stanford University graduates in June 2005. I was browsing through Ted.com and what drove me to watch the speech of the late CEO I don’t know. I am extra sensitive sometime and boy was I crying and inspired at the same time! Everyone needs a little inspiration so here is what I got for his speech.
As Steve told his story he was very open and honest with the crowd. He adds humor through out the speech to lighten the mood at the right moments. The entire speech was about connecting the dots and he did just that. Every part of the story had a great message. In a crowd full of college graduates he openly admits to not graduating himself. He point out everything happens for a reason. Not graduation was one of the best things that happened to him in that he became a drop in student and pick which classes he wanted to drop in on. This drop in student concept tickled me! It was great for him to tell us how he overcame the adversity of being fired by the company he founded. He reminds us everything happens for a reason. If you love it keep doing it. So he goes on after being fired to create two more companies. He then later reconnects and combined he two new companies to the mix.  This created the powerhouse it is today. He uses that part of the story to say don’t loose faith. If he had gotten down in the dumps he wouldn’t of continued to do great things and take part in what he loved.
So now, this is the part that tore me up. He tells the students live everyday like it’s your last. I honestly felt like the whole speech was a build up to these important words. He goes into detail about his diagnosis of pancreatic cancer and how it opened his eyes to appreciate death. “Death is the single best innovation in life, he says”. Coming from someone who recently died, this touch my soul. It should make you live life to the fullest. This is where the positive and uplifting words keep coming. “He then tells you not to waste life living someone else’s life get out there and find your own.” The way he speaks so calmly and positively inspires you. Here is a man who has done these things and found success. This creates trust with the audience. For most of his career he points out he had to follow his heart and intuition no matter what others said. As the camera pans the audience you can see the inspiration.

I must say watching this speech inspired me to trust my heart! Going for my dreams and desires are truly worth it. As a CEO his speech was simple, calm an well put together and I hope the day I tell mine it is as good as his. Something to walk away with and take with you daily should be his closing remark. He said; “Stay Hungry, Stay Foolish”. That was totally a drop the mic moment, no explanation needed. 

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