Thursday, February 7, 2013

The art of Negotiating from Zedric Smith


The entertainment business has a wide array of avenues. The gospel industry is one. I grew up watching a lot in this industry. One person who had a major impact on me at that time was my choir director Zedric Smith. He was over the youth choir. That may seem like a small title but I was way more than that. My church is huge and full of talent. We often went on tour and sung at engagements. Not only did he have to negotiate with others outside of the church, but also his biggest works were convincing the church. For new uniforms to contracts and rewards for tours the list goes on. I decided to interview him on his negotiation skills. For me this was a great trip down memory lane. Below is condensed a script of our conversation.

Q: How did you deal with your most difficult positional bargaining situation (Haggling)?
           
Zedric: Well I can remember one in particular that was tough. I know you remember when you guys finally got out of those old heavy choir robs. That was no easy task. I had to work all kinds of hard to convince the musical director you all needed a change. Their position on in great concern that you guys remain discrete in your attire. She didn’t want skirts to get short or pants to sag. To her robs where safe. So I had a presentation set up to show her the current trends and how far behind we were as a church. If I wasn’t for that visual I don’t think I would have won.

Me: Wow I still have that outfit. I loved the new gear. We were so cool after that. It is great to see how you used objective criteria to get your point across and give a benchmark to go off of instead of just your words.

Q: Have you ever used dirty trick? Is not why not. If so tell me more about it.

Zedric:(Laughing) I hate to tell you but I had a few tricks. I don’t think they were that bad though. I would have to manage to produce a great line up for Sunday service as well as manage they young kids feelings. Mike was a great singer but Tim wasn’t kind of thing. So I would use Saturday service to lets the less fortunate get a chance to sing.

Me: Gasp now I sung at a few Saturday services. What is up with that?

Zedric: (laughs) You know you sung every chance you could get. That was the only way to keep you behaved.  You were a very bright and fortunate young lady

Me: Thank you! That is also a great example of mutual benefit. You came to a conclusion that was of great benefit to everyone.

Q: How do you prepare for negotioations?
Zedric: I found it useful to research to whom I am dealing with. I mean everyone from the investors to the congregation to the choir members. This was great because I would have my plan lined up. It would be just awful for me to go and say my students want to go to the water park after their hard work and they actually wanted to go to the movies. I would have looked so bad. This is also great because you can kind of get a sense of everyone’s position before you go in for the fight. Proper preparation also allows you to have a best option in your pocket that is great for everyone.

Me: Something like a mutual benefit?

Zedrick: Yes like the time I convinced the parents to let you guys compete in contest. Winning those allowed me to get a raise because it brought recognition to the church and you guys more funding for trips. Those benefits went three ways; the church, the kids, and me.

Me: Wow! See what a little preparation can do? It allows everyone to win.

This was a great interview. I was able to look at his personal experiences and connect them to negotiating. It is obvious that sometimes you have to get dirty to get the task done. Like he did. Those poor kids that sung on Saturday thought they could sing. Including me. The biggest lesson here would be prepare, prepare, prepare. It can make the difference from getting things done and getting things done right.