Finding unique ways to grow and expand your brand
All it took was dream and a $1000 for Barbara Corcoran. She
used the money as start up capital and opened up a small real estate company in
New York. She went on to turn that company into a multi-billion dollar
business. Barbara states on her site
that branding is one of the single most important keys to success in today’s
highly competitive world of commerce.
This makes someone, like me, want to place emphasis and importance on
that concept. To stand out in the crowd is the ultimate goal. Most people are
timid and tiptoe around people’s feelings but Barbara Corcoran is just the
opposite and I like it. She really tells it like it is. Barbara bluntly states, “Its streets smartsthat helped me succeed.” This just shows how experience can get you almost
anywhere. She had 20 jobs by the time she was 23 years old. A final thought I
took from Barbara was how big culture of a company can come into play. If you
read up more on how she ran her companies you will find that the culture of her
company has set her apart. When people are happy and love you they perform and
perform well. You have to create a positive and motivating environment to get the
right results.
In my findings there are 3 things to take from Barbara
Corcoran. Focus on branding because it is critical to your business success. “Street
smarts” can make you. Lastly, a “people centered” culture can multiply your
success if done correctly.
Barbara Corcoran is also on an interesting show called SharkTank, which brings aspiring entrepreneurs from all around the world to a panel
of experts. The guest pitch their company or idea to the experts and investors
and they negotiate on doing business together. Daymond John is on this panel as well.
Daymond John is an entrepreneur, author, consultant and
motivational speaker. He is also the CEO of the clothing company FUBU. He is very big on branding as well and he feels
it should be the focus. He also believes the business should be marketed in a
way that makes it stand out. He is basically saying a great marketing plan can
make or break you. Through his experience in investing he points out that it is
important to invest in your own company. It really makes an investor leery
about investing in your company when you, yourself, wont put any money into
your company. Daymond has given great advice on the show when it comes to
pitching your business and he believes you should never over exaggerate the
current state of your company. Honesty is key. When looking for investors
you’re, in actuality, looking for partners and if you can’t be trusted why
should anyone invest any money in you or your company? With that being said its
best to have an investment in your self. Using that as a foundation would be
more appealing to investors to showcase your self worth. If you take your
company and brand seriously and show great self worth then others will as well
which makes it easier to form bonds and build trust and loyalty between
investors and companies. Investors tend to put more effort and trust towards
companies who have a firm and solid backbone within itself, even more so when a
company can thrive off of its own resources.
Resources:
5.
http://barbaracorcoran.com
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