There is a business venture out there with my name on it. I
can’t wait to purse it. I want to own a creative company. Our main creativity
will flow in my very own venue. It is more of a concert hall as well as
establishment for celebrations. I can’t wait till years from now when I can say
Janet Jackson had an unforgettable soul session at my establishment. My dreams
will come true but first I have to make sure all my ducks are in a row! So of
course I went on a search for advice. I am a believer that good advice from the
old and wise can get you half way there. I have lots of ideas and I want those
ideas to be all mine. I have a vision and I don’t want some one to catch a
glimpse of it and run with it. So what can I trademark, patent, and copyright.
These three things can be confusing. So I listened to a podcast from the
University of Virginia School of Business. It broke down the differences
between those elements. I now know I will a few patents and trademarks and
starting out I wont have many copyright materials at the start. I will say
maybe one-day ill get to write a song or two so I can copy write those.
Speaking of songwriter, I took the time to hear a few wise
words on another podcast. It was great to hear the prospective of an actual
songwriter. She stated the number one tip was get legal representation. In her
experience the most frustrating thing does not know what rights you have as an
artist. Along with having that representation she feels you must build
relationships and have documentation of any agreements. These documents are the
ones that stand in court. Those were great points that often go unnoticed. It
would suck if you went to court for trademark infringement and have not have documentation
to prove it.
Once I get business up and running I will have to figure out
how I am going to raise awareness of my company and brand. The podcast onepublicity and endorsements gave great advice. It points out that sometimes the
smallest window can be your biggest window of opportunity. Take all those
chances to get your name and your brand out there so the big game changers know
you’re on the radar. It made me realize that small things like sponsoring the
local bake sale of having my logo on event fliers will go along way. These are
examples of publicity on a small scale. People don’t realize that you have to
start small to get bigger. I will admit that is a huge issue for me. I want
things to happen when I want them to happen and how I want them to happen.
Taking the time to seek legal advice from those in the industry is something I will
do throughout my journey because it has truly helped me put things in
prospective.
No comments:
Post a Comment