Its that time of the year again! The BET Hip-Hop Awards are 4 days away. Over the years this awards show has evolved. It was an Awards
show that specifically gave tribute to the successful rappers throughout the
year. Now it is an award show where all the ex gangsters show up and lets their
ignorance hang. So when I say its the point in the year where BET displays
ghetto foolery that is what I mean
It’s not just my opinion. This awards show is
previously recorded for a reason. You cant even to begin to imagine what
ignorance will come about in a live taping so the producers need time to piece
together something taste full. I see the hip hop awards as an event that you
shouldn’t even dress up for because, you might actually need your tennis shoes
to make a run for the gun shots coming.
Being that it is previously recorded news about the fights that occurred
has already leaked. BET Hip-Hop Awards shows that the rap game is the new Wrestlemania was a Headline in the Washington Post. That article was completely on point with my
views. Leaked information has told us that rappers Rick Ross of MMG and Young Jeezy
had words and physical interactions at the taping. It becomes a problem when the rappers of the game can’t separate
art from reality. The swag and the mentality they portray in the music and the
videos is not a true lifestyle they live now. It is art a production or image
that has been produced. They go to these shows and get so caught up it the
image they forget reality.
So from a
Public relations and branding standpoint this is ridiculous. Do I want my brand
or artist to be apart of this? No. It shows negativity to the young community. When
was the last time you saw Beyoncé there or Jay-z? My point exactly they have
more important things to do. When the program gets back to the art then maybe I
will come around. For now any artist I work with or company I am attached to
will gladly watch it in the safety of their home. I watch it for the little
attempt it makes to applaud the good rappers of the year. The show last year
did display new talent that’s on the platform this year; so that is why I would
watch it. In the article it was written
“I guess this is what America views as black entertainment in 2012” That
Is exactly what I am here to stand against and change.
